The M20: Top Marketer Blogs

Influence vs. Authority

Matt Hurst, formerly of Nielsen Buzzmetrics, put up a post today explaining why Influence Is Not Authority.  The explanation could benefit from a David Armano visual, but we can't all be graphic designers.  I've thought through these issues before as well, with specific focus on blog analytics.

I think both influence and authority are important, along with attention - which is why the M20 takes all three metrics into account.

The M20: Top Marketer Blogs

The M20 list of top 20 marketing blogs is LIVE.  I've been tweaking the ranking for the past six weeks and have used the same approach as the gamma list.

Here's the first ever live version of the M20.

1. ExperienceCurve :: 74 
2. Strategic Public Relations :: 70
3. Listen Up! :: 59
4. BeRelevant! :: 53
   
5. Conversation Agent :: 51
6. Todd And - The Power To Connect :: 48
7. Flooring The Consumer  :: 42
8. Decker Marketing :: 41
9. The Lonely Marketer :: 41
10. Marketing Nirvana :: 40
11. Consumer Generated Media :: 38
12. Churbuck.com :: 38
13. The Digital Mindset Blog :: 36
14. Bernaisesource :: 35
15. Biznology :: 34
16. Cross The Breeze :: 33
17. AttentionMax :: 33
18. Masiguy :: 32
19. Community Group Therapy :: 31
20. Buzz Marketing For Technology :: 31

Biggest gainers:  Conversation Agent and Flooring the Consumer, aided by momentum from the W list meme.

Biggest loser:  Marketing Nirvana, with a drop from #5 to #10, mostly due to a loss of Technorati authority.  (...blame it on the layoffs?)

FYI there are 15 blogs in addition to these, 7 of which are tied at #21 with 28 points!  I noticed that many blogs did not change spots over the past two weeks.  As for statistics, Google Page Rank has not changed much at all over the test period.  Alexa ranking only changed once.  Technorati authority and feed subscribers change every time.  Consequently, I'll be revisiting the list on a monthly basis.  Look for the next version in October.

The M20: Top Marketer Blogs (gamma)

Lots of thoughts swirling about measurement.  One last tweak to the methodology here; I've put together metrics of authority, attention, and influence.

• Authority:  20% Technorati Authority + 20% Google PageRank
• Attention:  10% Alexa traffic
• Influence:  50% Feed subscribers

Let me explain.

Authority:  40% of total.  Technorati scored by rank decile, Google straight up.

Attention:  users actually visiting the site.  I wanted to combine this with other ratings (e.g. NetRatings, Compete) but only Alexa measures the majority of blogs here.  I know Alexa isn't perfect...

Influence:  blog subscribers.  There aren't clear numbers on market share.  I'm using Feedburner stats from blogs that make them available and making an assumption that Bloglines subscribers are 20% of total for others.

Here's the list:

1. ExperienceCurve :: 74 
2. Strategic Public Relations :: 70
3. Listen Up! :: 57
4. BeRelevant! :: 51 
5. Marketing Nirvana :: 49
6. Conversation Agent :: 49
7. Todd And - The Power To Connect :: 48
8.  Decker Marketing :: 45
9. The Lonely Marketer :: 41
10. cgm :: 37
11. Flooring The Consumer  :: 36
12. The Marketing Excellence Blog :: 35
13. Bernaisesource :: 34
14. Biznology :: 34
15. Cross The Breeze :: 32
16. Churbuck.com :: 32
17. AttentionMax :: 32
18. "Turbo" Todd Watson :: 31
19. Masiguy :: 31
20. Community Group Therapy :: 31

Live launch in a fortnight.