The M20: September 2007

Here's the M20, now on its new home at http://www.marketer20.com.  Updates scheduled on a monthly basis.  Support your favorite marketer by installing the OPML file.

1. ExperienceCurve :: Karl Long, Nokia [74]
2. Strategic Public Relations :: Kevin Dugan, FRCH Design [70]
3. BeRelevant! :: Tamara Gielen, eBay [55]
4. Listen Up! :: John Porcaro, Microsoft [55]
5. Conversation Agent :: Valeria Maltoni, SunGard Availability Services [51]
6. Todd And - The Power To Connect :: Todd Andrlik, Leopardo Construction [48]
7. Marketing Nirvana :: Mario Sundar, LinkedIn [47]
8. The Lonely Marketer :: Patrick Schaber, Transition Networks [43]
9. Decker Marketing :: Sam Decker, Bazaarvoice [41]
10. Flooring The Consumer  :: CB Whittemore, Wear-Dated Carpet Fiber [41]
11. Churbuck.com :: David Churbuck, Lenovo [38]
12. Consumer Generated Media :: Pete Blackshaw, Nielsen Buzzmetrics [38]
13. The Digital Mindset Blog :: Eric Kintz, HP [38]
14. AttentionMax :: Max Kalehoff, Nielsen Buzzmetrics [35]
15. Bernaisesource :: Dan Greenfield, Earthlink [35]
16. Biznology :: Mike Moran, IBM [34]
17. Cross The Breeze :: Kris Hoet, Microsoft [33]
18. Masiguy :: Tim Jackson, Masi Bicycles [32]
19. Buzz Marketing For Technology :: Paul Dunay, BearingPoint [31]
20. Community Group Therapy :: Sean O'Driscoll, Microsoft [31]

And here are M >20 ...

1. Bad idea, indeed :: Philippe Deltenre, Microsoft [28]
2. The Changing Face of Media :: Scott Berg, HP [28]
3. Emerson Process Experts :: Jim Cahill, Emerson Process Management [28]
4. The HP LaserJet Blog :: Vince Ferraro, HP [28]
5. Marketing Monster :: Michael Morton, Lampo Group [28]
6. Novell:  John Dragoon's Blog :: John Dragoon, Novell [28]
7. "Turbo" Todd Watson :: Todd Watson, IBM [28]
8. The Client Side :: Michael Seaton, ScotiaBank [27]
9. Randy's Journal :: Randy Tinseth, Boeing [25]
10. Brandopia :: Geert Desager, Microsoft [19]
11. The Innovative Marketer :: Steve Gershik, Eloqua [19]
12. The Kristasphere :: Krista Summit, Lenovo [18]
13. Sony Electronics Blog :: Rick Clancy, Sony Electronics [18]
14. HP's Small & Medium Business Community Blog :: Anneliese Olson, HP [16]
15. Unleashed on marketing blog :: Gary Bembridge, Johnson & Johnson [7]

The listings are blog title, blogger, company and [score].

Scores are a weighted calculation of Authority (20% Technorati ranking + 20% Google PageRank) + Attention (10% Alexa traffic) + Influence (50% Total feed subscribers).

Next update:  October 2007.  In the meantime, look for a M20 badge and more discussion around measurement, influence, attention, and authority.  Additions are always welcome - please post links in comments.

Comments

[C.B. Whittemore]

Pete, very cool to house the list on its own site. Thanks for putting so much work into creating the M20.

[Valeria Maltoni]

Peter, it would be fantastic to host a conversation among these fine professionals about how they see the role of social media influencing their day to day work. We have a nice variety of businesses represented and I still see articles on blogging written by agencies who advise companies, yet do not have blogs themselves. Or if they do they may not be "getting" what it means to blog.

What does everyone else think?

[Jim Cahill]

Peter, I echo C.B.'s comments... thanks for all your efforts! Also, Valeria has a neat idea. All of these marketers you highlight started with a set of business objectives and reasons for doing their blogs. It would be very interesting to compare how it's going with how they expected it would go and how it's impacting their day to day.

In my case, I can't believe the number of contacts I receive each week, via email, phone, and Skype from all parts of the world. In our conservative world of process automation, much of the dialog is off-line instead of via comments. It's slowly beginning to change and I hope this trend continues.

It would be interesting to hear others perspectives as well.

[Jack LIu]

Hi Peter,

My name is Jack. I am an online media planner at Neo@Ogilvy. Loved what you do with your blogs sharing a lot of valuable infomations along with Charlene Li's as well. Hope the new blog works well for ya!

[Patrick Schaber]

Hey Peter,
Incredible work on this! You've put alot of work into this and it shows. I like the added touch of the company names.

-Pat

[Ann Handley]

Just stumbled across this, Pete... nice! Looks awesome.

[Peter Kim]

Hi - thanks to everyone for stopping by during the US holiday weekend.

Great idea Valeria - using Toby @ Diva Marketing as an inspiration, it would be natural to profile bloggers here to help build the case for others. I'll come up with a short Q&A and post for answers in the near future.

BTW in case anyone was wondering, M20.com/org/net are all taken.

[karl long]

Wow, love the new features Peter. I'm torn on the flag topic, I'm from England but based in the US :-)

I really like the idea Valeria proposed about finding out more from everyone here on how social-media is used in their work lives. I actually think that it is important perspective to provide, especially for corporations, and people in corporations who want to blog.

[Kevin Dugan]

Peter - New home, same great list...reminds me of a tagline from a consumer product.

Great to see the list thrive and I am adding M20 to my feeds as well.