The M20: Top Marketer Blogs

The M20: December 2007

A funny thing happened when I started to calculate the December M20.  None of the rankings were changing!  So instead of copying and pasting, here's an early present and a little link love to the entire M20+ list.

• Andy Lark's Blog :: Andy Lark, Dell
• AttentionMax :: Max Kalehoff, Clickable
• Bad idea, indeed :: Philippe Deltenre, Microsoft 
• BeRelevant! :: Tamara Gielen, eBay 
• Biznology :: Mike Moran, IBM 
• Brandopia :: Geert Desager, Microsoft 
• Buzz Marketing For Technology :: Paul Dunay, BearingPoint 
• The Changing Face of Media :: Scott Berg, HP 
• Churbuck.com :: David Churbuck, Lenovo 
• The Client Side :: Michael Seaton, ScotiaBank
• Community Group Therapy :: Sean O'Driscoll, Microsoft 
• Consumer Generated Media :: Pete Blackshaw, Nielsen Buzzmetrics 
• Conversation Agent :: Valeria Maltoni, SunGard Availability Services 
• Cross The Breeze :: Kris Hoet, Microsoft 
• Decker Marketing :: Sam Decker, Bazaarvoice 
• The Digital Mindset Blog :: Eric Kintz, HP 
• El Blog de Enrique Burgos :: Enrique Burgos, SEUR
• Emerson Process Experts :: Jim Cahill, Emerson Process Management 
• ExperienceCurve :: Karl Long, Nokia 
• Flooring The Consumer  :: CB Whittemore, Wear-Dated Carpet Fiber 
• Gauravonomics :: Gaurav Mishra, Tata Motors
• The HP LaserJet Blog :: Vince Ferraro, HP 
• HP's Small & Medium Business Community Blog :: Anneliese Olson, HP 
• The Innovative Marketer :: Steve Gershik, Eloqua 
• The Kristasphere :: Krista Summit, Lenovo 
• Listen Up! :: John Porcaro, Microsoft 
• The Lonely Marketer :: Patrick Schaber, Transition Networks 
• Marketing Monster :: Michael Morton, Lampo Group 
• Marketing Nirvana :: Mario Sundar, LinkedIn 
• Masiguy :: Tim Jackson, Masi Bicycles 
• MEGO :: Michelle Kostya, Cuisinart and Waring Pro
• Novell:  John Dragoon's Blog :: John Dragoon, Novell 
• Randy's Journal :: Randy Tinseth, Boeing 
• Sony Electronics Blog :: Rick Clancy, Sony Electronics 
• Strategic Public Relations :: Kevin Dugan, FRCH Design 
• Suzanne's Blog :: Suzanne Fanning, Fiskars
• Todd And - The Power To Connect :: Todd Andrlik, Leopardo Construction 
• "Turbo" Todd Watson :: Todd Watson, IBM 
• Unleashed on marketing blog :: Gary Bembridge, Johnson & Johnson 

 

As you can see, the list has almost doubled to 40 blogs.  There are certainly more out there and blogging has clearly become mainstream.  Just look at reactions from Blog World Expo and large corporations alike.

Additions are always welcome - please post links in comments!  Also, if you're a client-side marketer and would like to be profiled - even if you're not in the top 20 - send in your story!  See this post for details.

This effort is likely to change in 2008.  If you have any ideas, let me know...

The M20: November 2007

Update of the M20.  See text below for notes.

1. Strategic Public Relations :: Kevin Dugan, FRCH Design [82]
2. ExperienceCurve :: Karl Long, Nokia [75]
3. Conversation Agent :: Valeria Maltoni, SunGard Availability Services [58]
4. The Lonely Marketer :: Patrick Schaber, Transition Networks [54]
5. BeRelevant! :: Tamara Gielen, eBay [53]
6. Todd And - The Power To Connect :: Todd Andrlik, Leopardo Construction [50]
7. Marketing Nirvana :: Mario Sundar, LinkedIn [43]
8. Decker Marketing :: Sam Decker, Bazaarvoice [41]
9. Flooring The Consumer  :: CB Whittemore, Wear-Dated Carpet Fiber [41]
10. Buzz Marketing For Technology :: Paul Dunay, BearingPoint [36]
11. Consumer Generated Media :: Pete Blackshaw, Nielsen Buzzmetrics [34]
12. Churbuck.com :: David Churbuck, Lenovo [34]
13. The Digital Mindset Blog :: Eric Kintz, HP [34]
14. AttentionMax :: Max Kalehoff, Nielsen Buzzmetrics [34]
15. Biznology :: Mike Moran, IBM [34]
16. Bernaisesource :: Dan Greenfield, Earthlink [33]
17. Cross The Breeze :: Kris Hoet, Microsoft [33]
18. Masiguy :: Tim Jackson, Masi Bicycles [32]
19. Andy Lark's Blog :: Andy Lark, Dell [34]
20. Randy's Journal :: Randy Tinseth, Boeing [31]

New entry on the list:  Randy's Journal at #20.  While all the numbers changed, which is to be expected after a month, most of the Google Page Ranks changed as well, which have otherwise been static over the past few months.

Methodology:  The listings are blog title, blogger, company and [score].  Scores are a weighted calculation of Authority (20% Technorati ranking + 20% Google PageRank) + Attention (10% Alexa traffic) + Influence (50% Total feed subscribers).

Next update:  December 2007.  Additions are always welcome - please post links in comments!  Also, if you're a client-side marketer and would like to be profiled - even if you're not in the top 20 - send in your story!  See this post for details.

The M20: October 2007

Update of the M20.  See text below for notes.

1. Strategic Public Relations :: Kevin Dugan, FRCH Design [82]
2. ExperienceCurve :: Karl Long, Nokia [74]
3. BeRelevant! :: Tamara Gielen, eBay [55]
4. Conversation Agent :: Valeria Maltoni, SunGard Availability Services [51]
5. The Lonely Marketer :: Patrick Schaber, Transition Networks [50]
6. Todd And - The Power To Connect :: Todd Andrlik, Leopardo Construction [48]
7. Decker Marketing :: Sam Decker, Bazaarvoice [46]
8. Marketing Nirvana :: Mario Sundar, LinkedIn [45]
9. Flooring The Consumer  :: CB Whittemore, Wear-Dated Carpet Fiber [41]
10. Churbuck.com :: David Churbuck, Lenovo [38]
11. Consumer Generated Media :: Pete Blackshaw, Nielsen Buzzmetrics [38]
12. The Digital Mindset Blog :: Eric Kintz, HP [38]
13. AttentionMax :: Max Kalehoff, Nielsen Buzzmetrics [36]
14. Bernaisesource :: Dan Greenfield, Earthlink [35]
15. Biznology :: Mike Moran, IBM [34]
16. Andy Lark's Blog :: Andy Lark, Dell [34]
17. Cross The Breeze :: Kris Hoet, Microsoft [33]
18. Masiguy :: Tim Jackson, Masi Bicycles [32]
19. Buzz Marketing For Technology :: Paul Dunay, BearingPoint [31]
20. Community Group Therapy :: Sean O'Driscoll, Microsoft [30]

Overall, a lot of people seem to have declining Technorati authority numbers; this has been noted around the blogosphere.  I've also removed a couple of blogs from tracking - if there hasn't been a post in the prior month, they're off the list.

As for specifics:  Kevin finally claimed his blog in Technorati and jumped into #1.   The Lonely Marketer was loved, jumping up 3 spots to #5.   Mario is changing feeds, which usually creates problems with subscriptions.  Andy Lark joins the list at #16.

Methodology:  The listings are blog title, blogger, company and [score].  Scores are a weighted calculation of Authority (20% Technorati ranking + 20% Google PageRank) + Attention (10% Alexa traffic) + Influence (50% Total feed subscribers).

Next update:  November 2007.  Additions are always welcome - please post links in comments.

M20: The Badge

Thanks to my friends at Proximity Design, we now have an official M20 badge for your blog.

For convenience, feel free to repurpose this code where appropriate:

<center><a href="http://www.marketer20.com"><img src="http://www.marketer20.com/images/m20badge.jpg"></a></center>

P.S. I'm still looking for stories from marketers on why you blog.

The M20: September 2007

Here's the M20, now on its new home at http://www.marketer20.com.  Updates scheduled on a monthly basis.  Support your favorite marketer by installing the OPML file.

1. ExperienceCurve :: Karl Long, Nokia [74]
2. Strategic Public Relations :: Kevin Dugan, FRCH Design [70]
3. BeRelevant! :: Tamara Gielen, eBay [55]
4. Listen Up! :: John Porcaro, Microsoft [55]
5. Conversation Agent :: Valeria Maltoni, SunGard Availability Services [51]
6. Todd And - The Power To Connect :: Todd Andrlik, Leopardo Construction [48]
7. Marketing Nirvana :: Mario Sundar, LinkedIn [47]
8. The Lonely Marketer :: Patrick Schaber, Transition Networks [43]
9. Decker Marketing :: Sam Decker, Bazaarvoice [41]
10. Flooring The Consumer  :: CB Whittemore, Wear-Dated Carpet Fiber [41]
11. Churbuck.com :: David Churbuck, Lenovo [38]
12. Consumer Generated Media :: Pete Blackshaw, Nielsen Buzzmetrics [38]
13. The Digital Mindset Blog :: Eric Kintz, HP [38]
14. AttentionMax :: Max Kalehoff, Nielsen Buzzmetrics [35]
15. Bernaisesource :: Dan Greenfield, Earthlink [35]
16. Biznology :: Mike Moran, IBM [34]
17. Cross The Breeze :: Kris Hoet, Microsoft [33]
18. Masiguy :: Tim Jackson, Masi Bicycles [32]
19. Buzz Marketing For Technology :: Paul Dunay, BearingPoint [31]
20. Community Group Therapy :: Sean O'Driscoll, Microsoft [31]

And here are M >20 ...

1. Bad idea, indeed :: Philippe Deltenre, Microsoft [28]
2. The Changing Face of Media :: Scott Berg, HP [28]
3. Emerson Process Experts :: Jim Cahill, Emerson Process Management [28]
4. The HP LaserJet Blog :: Vince Ferraro, HP [28]
5. Marketing Monster :: Michael Morton, Lampo Group [28]
6. Novell:  John Dragoon's Blog :: John Dragoon, Novell [28]
7. "Turbo" Todd Watson :: Todd Watson, IBM [28]
8. The Client Side :: Michael Seaton, ScotiaBank [27]
9. Randy's Journal :: Randy Tinseth, Boeing [25]
10. Brandopia :: Geert Desager, Microsoft [19]
11. The Innovative Marketer :: Steve Gershik, Eloqua [19]
12. The Kristasphere :: Krista Summit, Lenovo [18]
13. Sony Electronics Blog :: Rick Clancy, Sony Electronics [18]
14. HP's Small & Medium Business Community Blog :: Anneliese Olson, HP [16]
15. Unleashed on marketing blog :: Gary Bembridge, Johnson & Johnson [7]

The listings are blog title, blogger, company and [score].

Scores are a weighted calculation of Authority (20% Technorati ranking + 20% Google PageRank) + Attention (10% Alexa traffic) + Influence (50% Total feed subscribers).

Next update:  October 2007.  In the meantime, look for a M20 badge and more discussion around measurement, influence, attention, and authority.  Additions are always welcome - please post links in comments.

The M20: Top Marketer Blogs

The M20 list of top 20 marketing blogs is LIVE.  I've been tweaking the ranking for the past six weeks and have used the same approach as the gamma list.

Here's the first ever live version of the M20.

1. ExperienceCurve :: 74 
2. Strategic Public Relations :: 70
3. Listen Up! :: 59
4. BeRelevant! :: 53
   
5. Conversation Agent :: 51
6. Todd And - The Power To Connect :: 48
7. Flooring The Consumer  :: 42
8. Decker Marketing :: 41
9. The Lonely Marketer :: 41
10. Marketing Nirvana :: 40
11. Consumer Generated Media :: 38
12. Churbuck.com :: 38
13. The Digital Mindset Blog :: 36
14. Bernaisesource :: 35
15. Biznology :: 34
16. Cross The Breeze :: 33
17. AttentionMax :: 33
18. Masiguy :: 32
19. Community Group Therapy :: 31
20. Buzz Marketing For Technology :: 31

Biggest gainers:  Conversation Agent and Flooring the Consumer, aided by momentum from the W list meme.

Biggest loser:  Marketing Nirvana, with a drop from #5 to #10, mostly due to a loss of Technorati authority.  (...blame it on the layoffs?)

FYI there are 15 blogs in addition to these, 7 of which are tied at #21 with 28 points!  I noticed that many blogs did not change spots over the past two weeks.  As for statistics, Google Page Rank has not changed much at all over the test period.  Alexa ranking only changed once.  Technorati authority and feed subscribers change every time.  Consequently, I'll be revisiting the list on a monthly basis.  Look for the next version in October.